Product Designer · Systems & Operations

About me.

01

Background

Hi, I’m Ramiro Estavillo, a Product Designer and Industrial Designer based in Montevideo.

I hold a Bachelor’s Degree in Industrial Design, with a Product Design orientation, and I apply that foundation to digital products, services and operational systems.

My work usually begins by understanding how people, information and decisions move through a system — not only what happens on the screen. I combine research, systems thinking and practical implementation to turn complex processes into clearer, more usable solutions.

I also use AI to accelerate research synthesis, documentation and exploration, while keeping design decisions grounded in human judgment and real-world context.

02

Experience

Lead Product Designer

Guzmán Villalba

Uruguay · 2025–Present

Designing and evolving an internal quoting and operational system for a custom metalwork workshop. The work focuses on turning tacit knowledge, fragmented information and owner-dependent decisions into a more consistent, traceable and usable process.

Key contributions
  • Mapped the existing quoting workflow across WhatsApp, email, spreadsheets, Trello, physical documents and workshop conversations.
  • Identified bottlenecks caused by undocumented criteria, scattered information and constant validation dependencies.
  • Designed and iterated an internal quoting system using Google Sheets, Apps Script and AI-assisted workflows.
  • Structured categories, price ranges, labor units, placement criteria and reusable estimating rules.
  • Connected Product Design, Service Design and operational thinking in a physical-business environment.
  • Improved the documentation of suppliers, materials, decisions and quoting criteria.
  • Defined a progressive roadmap from a quick-estimate MVP toward a broader project and approval system.
  • Documented the work as an evolving Product Design case study.

Tools Figma · Claude · ChatGPT · Codex · VS Code

Product Designer & UX Researcher

Trazur

Montevideo, Uruguay · 2010–Present

Long-term work across the digital experience, online-course platform and communication ecosystem of an agricultural traceability and training business. The role evolved from web and content execution toward Product Design, UX Research and service improvement.

Key contributions
  • Designed and maintained the company website in WordPress.
  • Developed user flows and wireframes for the digital experience.
  • Conducted usability testing and user interviews.
  • Studied the needs and barriers of rural users in relation to technology.
  • Supported the implementation and operation of online courses.
  • Helped manage enrollment, student support and technical issues related to the courses.
  • Created and maintained digital content across the website and social channels.
  • Analyzed competitors and opportunities for improving the service.
  • Worked on the redesign of the e-learning experience through UX Research.
  • Used AI-assisted synthesis as part of the research process, with human review and validation.
  • Explored how connectivity, trust and digital confidence affect adoption among rural users.
  • Contributed to the final degree project focused on the redesign of an e-learning platform for livestock traceability (not sole authorship — a collaborative thesis project).

Tools WordPress · Figma · ChatGPT

Project Manager

Ceibal

Montevideo, Uruguay · 2023–2024

Led and coordinated digital projects for Ceibal’s institutional portal and related initiatives, working with cross-functional teams, internal stakeholders and external vendors.

Key contributions
  • Managed multiple digital projects, including Portal Ceibal, transparency initiatives and mailing systems.
  • Developed and maintained project plans, timelines and roadmaps.
  • Coordinated cross-functional teams in agile environments using Scrum and Kanban.
  • Worked with internal stakeholders and external vendors.
  • Prioritized high-volume tasks and competing project demands.
  • Supported iterative development and continuous improvement.
  • Conducted risk assessment and followed corrective actions.
  • Communicated project progress with stakeholders.
  • Helped improve workflows and operational coordination.

Tools Redmine · Trello · Miro

Earlier experience

Sales Supervisor and Administrative Organizer

Verona Office & Home

Montevideo, Uruguay · 2021–2022

Supervised the sales team and helped organize internal processes, identifying problems across sales, administration, marketing, logistics and warehouse operations.

Key contributions
  • Identified pain points in sales and internal business processes.
  • Conducted questionnaires to understand public awareness of the company and identify marketing gaps.
  • Interviewed employees to understand internal problems and operational friction.
  • Facilitated brainstorming sessions with the sales team.
  • Proposed, prioritized and implemented process improvements.
  • Led the sales team.
  • Created guides, protocols and working methodologies.
  • Planned marketing actions across social media, showroom and website.
  • Studied competitors and market positioning.
  • Implemented, taught and monitored a CRM for the sales team.
  • Implemented, taught and monitored the administrative software.
  • Identified and addressed logistics and warehouse problems.

Web & Graphic Designer / Store Manager

Samic SA

Montevideo, Uruguay · 2015–2021

A multidisciplinary role spanning graphic design, web design, e-commerce, content, communication and business operations. This experience became an important foundation for later Product Design work.

Key contributions
  • 2015–2016: Flooring estimator and graphic designer; identified the need for a dedicated design and communication function.
  • 2016–2021: Web and graphic designer.
  • 2018–2021: General manager, applying planning methods influenced by Design Thinking.
  • Identified business needs related to sales, communication and customer acquisition.
  • Recognized that many customers were far from the physical store and helped create new digital sales channels.
  • Designed user flows, navigation architecture and e-commerce wireframes.
  • Prototyped, implemented and maintained the e-commerce experience in WordPress and WooCommerce.
  • Worked with HTML and CSS where necessary.
  • Conducted usability testing with internal and external users.
  • Iterated the experience across web, marketplace and social platforms.
  • Managed product publishing and catalog content.
  • Created graphic and digital content for platforms and social channels.
  • Collaborated with the creative director on communication materials.
  • Produced visual, video, GIF and motion content where required.
  • Planned processes, guidelines and internal improvements across administration, sales and logistics.
  • Used Mailchimp for newsletter campaigns.
  • Contributed to a new digital sales channel, improved shopping experience and more organized operations.

Tools Photoshop · Illustrator · Figma · WordPress · Mailchimp

Webmaster / Freelancer

Fupsi.org

Montevideo, Uruguay · 2012–2018

Redesigned and maintained the organization’s visual identity, WordPress website and newsletter communication.

Key contributions
  • Redesigned the corporate identity.
  • Redesigned and maintained the WordPress website.
  • Sent newsletter campaigns with Mailchimp.
  • Conducted usability tests and satisfaction surveys.
  • Developed user flows and wireframes.
  • Implemented and maintained the website.
  • Improved the user experience across digital touchpoints over time.

Tools WordPress · Mailchimp

03

Education & Certifications

Bachelor’s Degree in Industrial Design — Product Design orientation

Universidad de la República (UdelaR) · Facultad de Arquitectura, Diseño y Urbanismo (FADU) · Escuela Universitaria Centro de Diseño (EUCD), Uruguay · 2026

Product-oriented education focused on design methodology, systems thinking, manufacturing, ergonomics, research and user-centered design. Studied 2008–2025; degree officially completed and issued in 2026.

  • Product and systems thinking
  • Design methodology
  • Ergonomics and manufacturing
  • Research and user-centered design
  • Final thesis on AI-assisted UX Research

Final degree project: “Analysis of an E-learning Platform for Livestock Traceability through UX Research and Artificial Intelligence.”

Google UX Design Professional Certificate

Google · Coursera · 2026

An eight-course professional program covering the end-to-end UX process, from research and problem definition to wireframing, prototyping, usability testing and portfolio development.

  • UX research and problem definition
  • User flows, wireframes and prototypes
  • Usability testing and iteration
  • Responsive web design
  • Portfolio case-study development
Other certifications

User Experience: The Beginner’s Guide

Interaction Design Foundation · August 2022 · ID 133455

Design Thinking: The Ultimate Guide

Interaction Design Foundation · September 2022 · ID 133455

Foundations of User Experience (UX) Design

Google · Coursera · June 2022 · ID UVWFHTTRTX

Agile with Atlassian Jira

Atlassian University · Coursera · July 2022 · ID NFV95GJGQZ5E

Introduction to UI Design

University of Minnesota · Coursera · August 2022 · ID 2T7RU7RZBXEH

Figma for UX Design

LinkedIn Learning · June 2022

Introduction to C# Programming and Unity

University of Colorado System · Coursera · August 2022 · ID FP7749Y8DSBJ

Introduction to Video Game Development with Unity

Universitat Politècnica de València · edX · July 2022 · ID 86c1923e49464142ac08e9fdbce62ce2

04

Languages

Spanish Native

English Advanced (C1)

Portuguese Basic

05

Hobbies & interests

  • Horses
  • Gaming
  • Movies & Series
  • Travelling
  • Music
  • Drawing
  • Taekwondo
  • Photography
  • Coffee

06

Tools

Research

  • Google Analytics
  • Microsoft Clarity
  • Synthetic Users

Design

  • Figma
  • FigJam
  • Relume
  • Photoshop
  • Illustrator
  • InDesign
  • Premiere Pro

AI

  • Claude
  • Claude Code
  • Claude Cowork
  • ChatGPT
  • Codex

Product & Systems

  • Notion
  • Trello
  • Google Sheets
  • Apps Script

Development

  • VS Code
  • WordPress
  • HTML
  • CSS
  • Git
  • GitHub

3D

  • Rhino
  • AutoCAD