About Me

I am a teamplayer, a problem solver and a holistic designer who has skills to face challenging and overcome situations. I consider myself a friendly, responsible and dynamic person, eager to work and learn new skills.
I am currently studying the Industrial Design Degree at FADU, UdelaR, returning to the world of user experience and interface design.

SKILLS

🎨UX SKILLS
User Research, Wireframing, Agile, Visual Design, Interaction Design, Design Thinking.
⚙️SOFTWARE
Figma, Adobe Photoshop, Adobe Illustrator, Unity, Adobe Premiere Pro, Adobe After Effects, WordPress, Jira.
👨🏻‍💻MARKETING
Social Media Strategy, Content Creator, SEO On-page, Email Marketing.
🗣️SOFT SKILLS
Communication, empathy, problem solving, teamwork, leadership.
💻PROGRAMMING
HTML, CSS, Javascript, C#

WORK EXPERIENCE

Web Designer | Freelancer

Trazur

Montevideo, Uruguay | 2010 – today
Creation of the corporate identity of the company, social networks and web design.
Managing sales & implementation of online courses
  • Understand the needs/problems of users regarding the use of technologies in the countryside.
  • Conduct usability tests and user interviews.
  • Development of flows, and wireframes of the website.
  • Development and implementation of the website in WordPress.
  • Maintenance and continuous improvement of the design. Focused on user experience between different platforms.
  • Study and analysis of the competition.
  • Help desk in technical issues about the courses, inscribing students
Sales Supervisor and administrative organizer

Verona Office & Home

Montevideo, Uruguay | 2021 – 2022
Supervise sellers and general organizer of the company’s processes, with a focus on identifying and solving problems in sales, leadership and internal processes, through methodologies based on Design Thinking.
  • Understand and identify pain points of the business in relation to sales and internal processes.
  • Conduct questionnaires to identify public knowledge of the company, identifying lack of marketing actions.
  • Understand and identify pain points of employees in relation to the company, through personal and group interviews. Empathizing with each of them.
  • Carry out Brainstorming sessions with the sellers, to identify different problems and solutions to deal with.
  • Devise possible solutions, prioritize and carry them out.
  • Apply the processes and solutions and then iterate.
  • Lead the sales team.
  • Generate guides, protocols and work methodologies.
  • Planning of marketing campaigns, in social networks, showroom and website.
  • Study and analysis of the competition.
  • Implementation, teaching and monitoring of CRM for sellers.
  • Implementation, teaching and monitoring the administrative program.
  • Identify and solve problems in logistics and warehouse.
Web and Graphic Designer / Store Manager

Samic SA

Montevideo, Uruguay | 2015 – 2021

🔗View some of my work in SAMIC

2015 – 2016 flooring budgeter and graphic designer, identifying the need for a design and communication department.
2016 – 2021 web and graphic designer.
2018 – 2021 general manager. Planning using methodologies based on Design Thinking.
  • Understand the needs of the company to increase sales and attract customers. Identifying that the end user is far from the physical store. Creating a new sales channel through an e-commerce, social networks and MercadoLibre.
  • Flow generation, navigation architecture and e-commerce wireframes.
  • Prototyping, implementation and development of e-commerce in WordPress, using HTML and CSS.
  • Usability testing with internal and external users.
  • Iteration and continuous improvement of the user experience and interaction between platforms.
  • Maintenance and creation of content on all platforms and social networks as a team with the creative director.
  • Strategic planning of processes, regulations and guidelines in different areas of the company (administration, sales and logistics).
  • Sending newsletter emails with Mailchimp.
  • Results: creation of a new sales channel, improving the shopping experience, increasing sales by approx. 30%. Improvement in order and processes.
Webmaster / Freelancer

Fupsi.org

Montevideo, Uruguay | 2012 – 2018
Redesign of the Corporate identity.
Redesign and maintenance of the website in WordPress.
Sending newsletter emails with Mailchimp.
  • Carry out usability tests and satisfaction surveys.
  • Development of flows and wireframes for the website.
  • Development and implementation of the website.
  • Maintenance and continuous improvement of the design. Focused on user experience between different platforms.

STUDIES

Google UX Professional Certification Program | Google
June 2022 – today
Industrial Design | EUCD (ex CDI) UdelaR, Montevideo
2008 – 2014
Systems Engineering | UdelaR, Montevideo
2014 – 2015

CERTIFICATIONS

User Experience: The Beginner’s Guide
The Interaction Design Foundation
Ago 2022. No expiration date Credential ID 133455 | 🔗See credential here
Design Thinking: The Ultimate Guide
The Interaction Design Foundation
Sept 2022. No expiration date Credential ID 133455 | 🔗See credential here
Foundations of User Experience (UX) Design
Google at Coursera
Jun 2022. No expiration date Credential ID LDWMVFTHRTTX | 🔗See credential here
Agile with Atlassian Jira
Atlassian University at Coursera
Jul 2022. No expiration date Credential ID NFV95GJGQZ5E | 🔗See credential here
Introduction to UI Design
University of Minnesota at Coursera
Ago 2022. No expiration date Credential ID 2T7RU7RZBXEH | 🔗See credential here
Figma for UX Design
LinkedIn
Jun 2022. No expiration date 🔗See credential here
Introduction to C# Programming and Unity
University of Colorado System at Coursera
Ago 2022. No expiration date Credential ID FP7749Y8DSBJ | 🔗See credential here
Introduction to video game development with Unity
Universitat Politècnica de València (UPV- at edX)
Jul 2022. No expiration date Credential ID 86c1923e49464142ac08e9fdbce62ce2 | 🔗See credential here

LANGUAGES

Spanish
Native
English
Intermediate / Conversational
Portuguese
Basic

HOBBIES

🐎 Horses
🎮 Gamming
🍿 Movies & Series
✈️ Travelling
🎸 Music
🎨 Drawing
🥋 Taekwondo
📷 Photography
☕ Coffee Lover