SAMIC S.A.
Web & Graphic Design SAMIC is a store located in Montevideo, Uruguay that sales wooden floors & designer furniture. I began to work in SAMIC as a designer on 2015 to 2021 as a full-time graphic/web designer. As a designer I recommend and then created an e-commerce for the company, and thus improve the customer shopping experience.I also created graphic pieces for every marketing campains, on the website, social networks and mailing
View some of the work in Behance
ROLE
Graphic designerWeb designer
Leader / Management
TEAM
Ramiro Estavillo (me)Dario Rattner (Creative Director)
TOOLS
Photoshop, Illustrator, WordPress, Premiere Pro, MailchimpPROBLEM
SAMIC has a great history as a lumberyard, but they started to sell some wooden floors and designer furniture. But they find some difficulties to reach the target audience, because it´s fisical store it´s located far away from it.SOLUTION
The solution was to create a responsive, esthetic and easy-to-use e-commerce.Taking in consideration to create strong marketing campains on social networks, Facebook, Instagram and Google.
WEB DESIGN
SAMIC has a previous static web, but after some research ans interviews with clients & employees I found that it’s was really important to the company to have an e-commerce.I made, some wireframes and flows to ideate the solution.
Also I made a benchmarking and competitor audit to know how the competitors in the field solved the online sales.
RESULTS
I’ve designed a responsive e-commerce in WordPress, with some areas of SALES, diferents categories, wishlist, contact, single products, discounts, bonus discounts, and checkout.These actions helped the brand to be more recognized.