SAMIC S.A.

Web & Graphic Design SAMIC is a store located in Montevideo, Uruguay that sales wooden floors & designer furniture. I began to work in SAMIC as a designer on 2015 to 2021 as a full-time graphic/web designer. As a designer I recommend and then created an e-commerce for the company, and thus improve the customer shopping experience.
I also created graphic pieces for every marketing campains, on the website, social networks and mailing
View some of the work in Behance

ROLE

Graphic designer
Web designer
Leader / Management

TEAM

Ramiro Estavillo (me)
Dario Rattner (Creative Director)

TOOLS

Photoshop, Illustrator, WordPress, Premiere Pro, Mailchimp

PROBLEM

SAMIC has a great history as a lumberyard, but they started to sell some wooden floors and designer furniture. But they find some difficulties to reach the target audience, because it´s fisical store it´s located far away from it.

SOLUTION

The solution was to create a responsive, esthetic and easy-to-use e-commerce.
Taking in consideration to create strong marketing campains on social networks, Facebook, Instagram and Google.

WEB DESIGN

SAMIC has a previous static web, but after some research ans interviews with clients & employees I found that it’s was really important to the company to have an e-commerce.
I made, some wireframes and flows to ideate the solution.
Also I made a benchmarking and competitor audit to know how the competitors in the field solved the online sales.

RESULTS

I’ve designed a responsive e-commerce in WordPress, with some areas of SALES, diferents categories, wishlist, contact, single products, discounts, bonus discounts, and checkout.

INSTAGRAM

With the creative director, we made a great work on social networks, specially on Instagram, feed and stories.
These actions helped the brand to be more recognized.
Examples of posts
Example of Instagram Feed
Example of Motion Graphics Stories

MORE GRAPHIC DESIGN EXAMPLES

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